LINE Creators Market: how to make and sell your own stickers

Updated November 1, 2026 · 7 min read

LINE Creators Market is LINE's own store for independent sticker makers. Anyone with a LINE account can register for free, upload a set of stickers, pass a review and sell the set in the LINE Sticker Shop. Here's the whole path for animated stickers: making the files from your own video, submitting the set, getting through the review and getting paid.

What you need before you start

• A LINE account. You sign in to Creators Market with it. Registration is free; minors need a parent's or guardian's permission.
• A full set. 8, 16 or 24 animated stickers. You can't change the number after you submit, so 8 is the easiest start.
• Two extra images. A main image that represents the set in the shop, and a small icon for the chat tab.
• A way to get paid. Outside Japan and Thailand, LINE pays only through a PayPal Premier or Business account. If PayPal doesn't work in your country, you can't receive your share.

How to make animated LINE stickers from a video

1. Open vidsticker.com/line and upload a video, a GIF or a photo. Use your own footage: LINE won't accept material you don't have the rights to.
2. Pick 1–2 seconds with one clear emotion on the frame strip. LINE allows only 20 frames, so a 2-second clip plays at 10 frames per second, and a shorter one looks smoother.
3. On the Background tab, choose “People, animals and objects”: LINE requires a transparent background. On the Style tab you can add a white outline, and on the Text tab a short caption.
4. Press “Make sticker”, then “Download sticker · APNG”. The file already fits LINE's limits, so there's nothing to convert.
5. Repeat for every sticker in the set. On your best one, also press “Main image” and “Tab icon”: you need those once per set.

Animated sticker requirements

Two things catch people out. The first frame is what the shop shows as a still picture, so start on your best expression. And a file whose frames are all the same fails at upload, so don't pick a moment with no movement. Files from our LINE page meet the size, frame, loop and weight limits automatically. A still set is a separate type: 8 to 40 PNGs up to 370×320, with a margin of about 10 pixels. The full rules are in LINE's guidelines.

How to submit your set

1. Register as a creator. On creator.line.me, press “Register Here” and sign in with your LINE email and password. Fill in the form (choose “Individual” if you're not a company) and confirm your email. Then sign in again to open My Page.
2. Start a new set. Press “New Submission” and choose animated stickers.
3. Fill in the text. Title up to 40 characters, description up to 160, creator name and copyright up to 50 each. English is required, and you can add 11 more languages. Buyers see the one that matches their device, or English.
4. Upload the images. Each sticker goes into its slot, along with the main image and the tab icon. If your stickers contain photos or video frames, select “Does include photos”.
5. Choose a price and regions. The price comes from LINE's list, and by default the set goes on sale wherever LINE offers it. You can limit it to selected countries.
6. Request the review. Press “Request” and accept the terms. LINE says a review takes about 2 days and sometimes only a few hours (its figure from 2024).
7. Release. Once the set is approved, press “Release”, and it goes on sale in the Sticker Shop and LINE STORE.

How to pass the review

LINE checks every set against its review guidelines. The ones that matter most for stickers made from video:

• Your own material only. Anyone else in the frame has to agree. Characters, logos and celebrities need a license certificate, and LINE may ask you to prove your right to use a photo.
• Useful in a chat. Stickers should work in everyday conversation and be easy to read when small. A set of only logos, only text or near-identical pictures gets rejected.
• Clean text. No links, no spelling mistakes, no hearts or other emoji characters, no very short descriptions. Text in the images must be spelled correctly too.
• No ads and no other apps. Don't advertise anything or mention other messengers and their characters.
• A main image and a tab icon that match. They shouldn't look very different from the stickers themselves.
• Nothing offensive. Violence, sexual content, drugs, hate, politics and religious promotion are all out.

If a set is rejected, the reason appears in My Page → Message Center, though LINE says it may not always be specific. Open the set in Manage Items, press Edit, fix it and press Request again. Check everything before you submit: once a set is approved, its images can't be changed, and new text needs another review.

Prices and payouts

• Price. LINE's Sticker Maker page lists ¥120, ¥250, ¥370, ¥490 and ¥610.
• Your share. 50% of what's left after the store fee: 30%, or 26% for purchases through Apple in Japan since January 2026. That's roughly 35% of the price, or about ¥87 from a ¥250 set, before tax and transfer fees. Sets in LINE Stickers Premium earn a separate share.
• Minimum. You can request a payout once your share is above ¥1,000, or about a dozen sales of a ¥250 set. Until then it rolls over to the next month.
• Timing. Sales are counted at the end of the month and your share is set around the middle of the next one. LINE's FAQ says the money arrives within 90 days of your request.
• Payment. Japan: a bank. Thailand: a bank or LINE Pay. Everywhere else: PayPal Premier or Business, with a fee of 2%, up to ¥5,000. Personal PayPal accounts don't work, and yours must accept yen, or the payment comes back after 30 days.
• Tax. For creators outside Japan, LINE withholds 20.42%. In countries with a tax treaty, you can apply to pay less.

LINE says some creators earn hundreds of thousands of yen a month, but it guarantees nothing, and the amounts above come from its FAQ, which can change.

Can I use my stickers without selling them?

Not for free: LINE doesn't allow free distribution, so a set has to go on sale and buyers pay for it. That includes you: a set made through Creators Market has to be bought by its creator too. If the set is only for family and friends, choose “Hide in LINE STORE/Sticker Shop” in the privacy settings. It disappears from lists and search but can still be bought through a direct link.

LINE's own phone app, LINE Sticker Maker, also makes stickers from photos and videos, and lets you download your own set for free. Sets from the app earn nothing unless you turn on paid downloads with a revenue share. vidsticker suits you better if you work on a computer or want filters and motion effects.

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